From a 95% offline business to a digital-first global brand through comprehensive implementation, AI-driven personalization, and performance marketing: Complete e-commerce infrastructure with international expansion capabilities over 24 months
The Physical to Digital FMCG Transition
Engineering E-commerce Growth for Tume Activewear
Tume Activewear, a premium women's activewear brand, faced the challenge of transforming from a 95% offline business model to a global, predominantly digital operation. Through Sprklabs' Swiss-precision approach and performance-based partnership model, we engineered a comprehensive digital ecosystem that positioned Tume for scalable international growth while maintaining their commitment to quality and customer experience.
Our methodical 24-month transformation strategy delivered measurable results through strategic technology implementation, AI-driven automation, and performance marketing excellence.
Key Deliverables:
- Complete Shopify and Webflow ecosystem with mobile-first optimization
- AI-powered personalization through custom fit quiz and recommendation engine
- Comprehensive analytics infrastructure with automated reporting dashboards
- Advanced email marketing automation with behavioral segmentation
- Influencer tracking platform and UGC collection system
- Strategic 90-Day Growth Program for rapid customer acquisition
- International expansion technical infrastructure
After months of searching for a reliable web developer, I met with the team at Sprklabs, and it completely transformed my experience.
They not only assisted in designing a sleek, user-friendly e-commerce website but also helped to integrate a third-party logistics (3PL) service, enabling my business to expand its reach internationally!
Untapped E-commerce Potential in Premium Activewear
Despite achieving strong revenue performance with impressive margins on their bestselling items, Tume Activewear was capturing only 5% of their sales through digital channels—representing minimal monthly online revenue. This highlighted a significant missed opportunity in the rapidly expanding global activewear market.
The brand faced challenges that were constraining their growth: limited digital marketing expertise, heavy dependence on physical retail locations, and the operational complexities of international expansion including shipping costs and import regulations. With strong competition in the activewear space and the need to establish 3PL partnerships for global reach, Tume required a comprehensive digital transformation that could maintain their premium positioning while achieving scalable growth.
The strategic importance of this transformation became clear: transitioning to a predominantly digital model would unlock global market access, improve operational margins significantly, and build a loyal customer community with sustainable lifetime value.
From Offline Dependency to Digital Dominance
Sprklabs approached Tume's transformation with our signature methodology, implementing a comprehensive three-phase strategy designed to deliver measurable results at each milestone. Our performance-based partnership model ensured complete alignment between our success and Tume's business outcomes.
Foundation Phase (Months 1-6): We began by establishing enterprise-grade digital infrastructure with a custom Shopify implementation optimized for international commerce, integrated with Webflow for advanced content management. Our team implemented a sophisticated analytics ecosystem combining Google Analytics 4, PostHog, and Search Console to provide granular visibility into customer behavior and business performance.
Growth Phase (Months 7-12): Building on the technical foundation, we developed an AI-powered personalized fit quiz that not only enhanced customer experience but captured valuable data for segmentation and retention strategies. Our influencer tracking platform and UGC collection system created scalable content acquisition workflows, while advanced email automation through Klaviyo drove engagement and repeat purchases.
Optimization Phase (Months 13-24): The final phase focused on international expansion capabilities, subscription program implementation, and advanced marketing automation. Our systematic approach included 3PL integration, multi-currency support, and region-specific customer acquisition strategies.
Throughout each phase, our methodical approach emphasized performance measurement and continuous optimization, with our compensation structure directly tied to Tume's revenue growth, margin improvements, and customer retention metrics.
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Frequently asked questions
Find answers to frequently asked questions about our services to better understand our processes and the benefits we offer.
Our digital transformation process begins with understanding your business goals and challenges. We then conduct a discovery session, map out your digital journey, and implement tailored technology solutions—ensuring continuous optimization and measurable results throughout.
Typically, our custom web application development projects take between 8 to 16 weeks, depending on the project’s scope and complexity. We follow an agile methodology to ensure flexibility, frequent feedback, and on-time delivery.
The investment varies based on the scale and complexity of your needs. Our premium solutions typically start from $10,000 and are customized to deliver long-term value and business impact. We’re happy to provide a tailored quote after an initial consultation.
We offer flexible maintenance and support plans tailored to your needs. Whether it’s regular updates, security monitoring, bug fixes, or performance optimization, our team ensures your digital solution runs smoothly post-launch. We’re also available for priority support if urgent issues arise.